Which brand of men's sweater is good? Popular brands and shopping guides on the entire network in the past 10 days
With the arrival of autumn and winter, men's sweaters have become the focus of their outfits. This article combines popular topics and data on the Internet for the past 10 days, and compiles a practical purchasing guide for you from the dimensions of brand reputation, price range, design characteristics, etc.
1. Top 5 popular men's sweater brands in 2023
| Ranking | brand | Core advantages | Price range | Hot search index |
|---|---|---|---|---|
| 1 | Ralph Lauren | American classic/college style | 800-3000 yuan | ★★★★★ |
| 2 | Uniqlo | High cost performance/basic model | RMB 99-399 | ★★★★☆ |
| 3 | Ordos | Pure cashmere material | 1200-5000 yuan | ★★★☆☆ |
| 4 | Tommy Hilfiger | Trendy design/co-branded model | RMB 600-2000 | ★★★☆☆ |
| 5 | Hengyuanxiang | National old brand/warm | RMB 200-800 | ★★☆☆☆ |
2. Analysis of key indicators for purchasing
According to the sales data of e-commerce platforms in the past week, the five most concerned factors consumers are:
| Focus on dimensions | Percentage | Representative Brand |
|---|---|---|
| Material comfort | 34% | Ordos, Snow Lotus |
| Style design | 28% | ZARA, GXG |
| Price factors | twenty two% | Uniqlo, Semir |
| Brand premium | 12% | Burberry, Gucci |
| Special features | 4% | North (windproof), Lululemon (sports) |
3. Recommended combinations of different scenarios
1.Business commuting:It is recommended to choose solid color V-neck cashmere sweaters. It is recommended to use Ralph Lauren classic style or Ordos 1436 series, which will make it look more textured when paired with a shirt.
2.Daily leisure:Preferred with thick knit round neck styles, Tommy Hilfiger's contrasting color design has increased by 37% recently on social media.
3.Outdoor Activities:The Patagonia recycled wool series has become the new favorite of environmentalism, and more than 1,200 new notes on Xiaohongshu have been added in a week.
4. Consumer trend insights
1.Sustainable Material:Searches for traceable recycled wool increased by 65% year-on-year
2.Intelligent constant temperature:Sweaters containing graphene material increased by 89% month-on-month on JD.com
3.Retro trend:Fair Island jacquard pattern on TikTok #Men's Wearing Topic Views Over 200 million times
5. Maintenance tips
• It is recommended to dry cleaning of cashmere sweaters, and special detergents are required to wash them.
• Put camphor wood strips during storage to prevent insect worms
• Avoid deformation caused by suspension and should be folded and stored
Summary: When purchasing men's sweaters, you need to balance your budget and demand. Cashmere material is the first choice for high-end scenarios. You can pay attention to the cost-effective model when wearing it every day. This year, we are reminded to pay attention to checking the ingredient labels, and some brands have begun to adopt new environmentally friendly processes.
check the details
check the details
en
