How to leave negative reviews on Taobao? Revealing the correct practices and avoidance of negative reviews
Recently, topics related to Taobao shopping have continued to occupy the hot search list, especially "how to reasonably evaluate products" has become the focus of consumers' attention. The following is data on e-commerce-related topics that have been hotly debated across the Internet in the past 10 days:
| Hot search keywords | heat index | Main discussion platform |
|---|---|---|
| Taobao negative review rules | 1,250,000 | Weibo, Zhihu |
| Merchant threatens to change review | 980,000 | Douyin and Black Cat complaints |
| Tips for protecting negative reviews | 760,000 | Xiaohongshu, Bilibili |
| Taobao evaluation system vulnerability | 550,000 | Hupu, Tieba |
1. Operation steps for negative reviews on Taobao
1. Log in to Taobao APP and enter "My Orders"
2. Find the order that needs to be evaluated and click "Evaluate"
3. Select a 1-2 star rating (3 stars is a moderate rating, 1-2 stars is a negative rating)
4. Fill in the text evaluation and upload the voucher image
5. Check "Anonymous Evaluation" (optional) and submit
| Review type | Scoring criteria | influence weight |
|---|---|---|
| Bad review | 1-2 stars | Reduce store rating by 2 points |
| Neutral rating | 3 stars | Reduce store rating by 1 point |
| Good reviews | 4-5 stars | Improve store rating by 1 point |
2. Things to note when writing negative reviews
1.Timeliness: Evaluations can be made within 15 days after the order is confirmed and received. If the timeout expires, it will automatically default to a positive review.
2.chain of evidence: It is recommended to keep photos of product problems, chat records, etc. for at least 3 months
3.normative terms: Avoid personal attacks, otherwise the review may be deleted by the platform
4.Modify rules: A negative review can be modified once within 30 days after it is submitted. Changing a negative review to a positive review will not affect the original deduction.
3. Common tactics used by merchants to deal with negative reviews
| Type of routine | frequency of occurrence | Coping methods |
|---|---|---|
| phone harassment | 42% | Enable Alibaba trumpet function |
| Temptation of interests | 35% | Reject and report with screenshot |
| False return address | 18% | Adhere to the platform return process |
| Threat of malicious prosecution | 5% | Keep evidence and complain to the platform |
4. Tips for safeguarding negative reviews
1.Multiple layers of evidence: Text description + picture + video (unboxing video is the most effective)
2.Accurate points deduction: Point out specific violations of the "Taobao Evaluation Standards"
3.Platform intervention: If the merchant has threatening behavior, you can appeal through "My Customer Service-Manual Service"
4.external backup: Simultaneously publish important negative reviews on Weibo, Black Cat Complaint and other platforms
5. Conditions for deleting negative reviews
According to Taobao’s latest rules, negative reviews can only be deleted under the following circumstances:
- The review content contains insulting words
- Disclose other people's personal information
- Confirmed to be malicious comments from peers
- Reviews have absolutely nothing to do with the actual product
When consumers exercise their right to leave negative reviews, they must not only remain objective and rational, but also have the courage to safeguard their legitimate rights and interests. Taobao's recently upgraded evaluation protection system has added a "review escort" function to provide stronger protection for authentic reviews.
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